Marketing and Segment Development

Develop and execute the Go-to-market strategy for the APAC Footwear segment, with emphasis on Sports Shoe applications.

Lead marketing initiatives including trade fairs, roadshows, technical seminars, and social media campaigns to promote Company’s innovative TPU solutions and enhance market presence.

Identify and capitalize emerging technologies (such as SCF Injection Foaming, TPU solutions replacing rubber/PA11/12) and solve customer problems through technical expertise.

Collect and analyze market intelligence to support strategic decision-making, in close collaboration with sales teams responsible for the segment business.

Build strategic account plans with clear objectives and relationship mapping for key OEMs/ODMs, maintaining strong industry networks to position Company as preferred solution partner.

Manage pipeline performance effectively through accurate forecasting, regular progress tracking, and collaboration with different functions to ensure alignment with segment objectives.

Direct Sales & Market Development

Execute direct sales activities to deliver the assigned business targets, including prospecting, customer needs assessment, cross-selling identification, and value proposition delivery with strategic pricing approaches.

Collaborate with technical teams to resolve customer challenges, support material trials, secure successful commercialization of technical solutions, and solve technical issues.

Provide regular reports regarding to market, customer and competitor.

• Bachelor’s degree in chemistry or related scientific or engineering discipline.

• More than 5 years of commercial hunting experience within the chemical industry, with proven track record in driving business growth and achieving sales targets.

• Excellent communication and relationship-building skills, with the ability to influence and negotiate with key stakeholders.

• Knowledge of TPU materials and the footwear industry is an advantage.

• Fluency in both spoken and written English.

• Fluency in Mandarin is a plus.

Contact: trinh@focusconsulting.com.vn